CIOs should learn to lead the 'digital cowboys'

The co-author of a new book says younger professionals are gadget-savvy and global-minded, so they require a new leadership style

Former management consultant Pekka Viljakainen argues in his latest book, No Fear: Business Leadership in the Age of Digital Cowboys, co-written with IT consultant Mark Mueller-Eberstein, that today's senior executives don't know how to lead up-and-comers.

What Is a Digital Cowboy?

A younger professional with a more international and social outlook than the supervisor, but who's a rookie at leadership. They use technology to learn and to spread ideas. They don't think about globalization; they assume it.

Social technology is second nature to them.

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