If Microsoft is patient, it can win

As Microsoft works on Windows Phone, Windows 8, and Xbox, users will be pulled back into its orbit, one product at a time

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What will I do with Windows 8? I can't tell you how many times I've wanted to buy an iPad. I bought one for my wife, and it's like something Michael J. Fox brought back from the future! Between that and the Apple TV, I'm becoming more of an Apple fan than I realized. I also had a Galaxy Tab and liked it, but I sold it to my sister after a few months since I already had one Android device (my smartphone).

I'm patiently waiting to make a decision on the Windows 8 side. I'll have it on my desktop the day it's released to manufacturing; after all, staying up with Microsoft products is my job. But on the tablet? My first reaction to Windows 8 was pretty negative, so I may get that third-gen iPad unless I'm wowed by the final Windows 8 version.

The good news for Microsoft is that this is not an end-game decision. I bought an Android smartphone when the first Windows Phone devices failed to impress, but now I'm switching to Windows Phone. If I get an iPad, I still can see myself eventually moving over to a Windows tablet. Microsoft's ecosystem is likely to improve over time, and people don't need to adopt it wholesale; they can ease into it piece by piece.

Microsoft has the resources to be patient and retake the market, along with the best developers in the world to ensure it reaches that goal. My only request is that it pays less attention to so-called user telemetry and more attention to individual voices. Success will come faster if Microsoft follows that path.

This article, "If Microsoft is patient, it can win," was originally published at InfoWorld.com. Read more of J. Peter Bruzzese's Enterprise Windows blog and follow the latest developments in Windows at InfoWorld.com. For the latest business technology news, follow InfoWorld.com on Twitter.

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