Startup vendor iGenapps unveiled on Wednesday a do-it-yourself mobile application development platform, which enables users to assemble programs right on their devices and link to a cloud back end.
Users can build essentially forms-based applications without programming, according to iGenapps, which announced its self-named platform at the Demo conference in Santa Clara, Calif. It is available now for Apple's iOS devices; an Android version is expected in a couple of weeks. "Our target market is small to medium [businesses that] can't afford $50,000 to build their own native app," said John Morris, iGenapps chief marketing officer.
But applications developed with iGenapps are limited in complexity. "At a certain point, the complexity gets to a place where you have to go do something different. But for the target market we have, it's perfect," said Morris. In addition to smaller businesses, clubs and schools could use iGenapps, he said.
There are plenty of "do-it-yourself" mobile apps services available, such as Apps Builder, Conduit Moble, Didmo, and Tiggzi. But they typically provide a cloud-based development tool that generates the usually Web-based application in a native wrapper.
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