AMD launches Trinity APUs to take on Intel's Ivy Bridge

AMD touts 12-hour battery life and big performance gains with Piledriver CPU core

AMD has announced its second-generation "Trinity" Accelerated Processing Units.

The A-Series APUs are aimed at laptops, PCs, and embedded hardware. AMD's latest processors will come in dual- and quad-core variations and go toe-to-toe with Intel's third-generation Ivy Bridge Core chips.

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AMD touts a "ground up" improvement compared to the previous generation with double the performance per watt. Eyeing the Ultrabook market, the firm quotes up to 12 hours of battery life for notebooks by way of the power-optimized "Piledriver" CPU core.

Like Ivy Bridge, there is also a focus on graphics performance. The Trinity chips will have Radeon HD 7000-Series graphics giving an improvement of up to 56 percent on the previous generation.

"Our second-generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn't stop at mainstream notebooks. It carries over into affordable ultrathin form factors featuring the latest in AMD Radeon graphics," said Chris Cloran, corporate vice president at AMD.

AMD added that the Trinity APUs are "well-positioned to take advantage of the upcoming transition to the Windows 8 operating system."

The second generation of A-Series Trinity APUs will available from today with "a record number of design wins with companies like Acer, Asus, HP, Lenovo, Samsung, and Sony," the firm said.

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