Profit is Samsung's best revenge against Apple

Like a petulant pubescent, Apple again apologizes to Samsung -- but no backsies, no slouching, and no whining this time

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Groklaw's Pamela Jones put it best: "Apple. Your brand is being ruined by misplaced trust in a losing super-aggressive legal strategy."

On this side of the pond, Apple isn't entirely out of the legal woods either. The U.S. court decision that found mostly on Apple's behalf is being challenged anew by Samsung. The South Korean electronics giant has discovered that the jury foreman in the case had an undisclosed legal dispute with a company doing business with Samsung.

Velvin Hogan (yes, that's his real name) was sued by his former employer, Seagate, in 1993 -- a fact he failed to disclose before the trial. Samsung, of course, has bought billions of dollars of technology from Seagate and is now the largest single direct shareholder in that company. Samsung is demanding a retrial. The judge in the case is considering it.

More important than any legal wrangling, though, is the power Samsung wields in the electronics marketplace. It has plenty of other ways to fight back. For example, the company, which supplies application processors for every iPhone and iPad Apple makes, just raised its chip prices 20 percent, according to a report in the English-language South Korean daily, as quoted by Wall Street Journal's MarketWatch.

The best revenge isn't getting a judge to spank your opponent or a jury overturning its decision or even voting. For Samsung, the best revenge is taking money out of Apple's pocket -- and, by extension, the pockets of everyone who buys Apple's magical products.

Who would you like to take revenge on and how would you do it? Post your vengeful schemes below or email me:

This article, "Profit is Samsung's best revenge against Apple," was originally published at Follow the crazy twists and turns of the tech industry withRobert X. Cringely's Notes from the Field blog, and subscribe to Cringely's Notes from the Underground newsletter.

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