Twitter buys Ubalo to speed up its back end

Details are still sketchy on the acquisition of Ubalo, whose chief service focuses on faster coding

Twitter has acquired Ubalo, a company that provides various services aimed at speeding up the coding process, the social network announced Thursday. The terms of the deal were not disclosed.

Ubalo, which its founders say means "counting," describes its business as a way "to make large-scale computing easier and more accessible to a technical audience." It refers to its chief technology as "pods," which may contain code, data, and any other files needed to support a developer's application.

[ Get your websites up to speed with HTML5 today using the techniques in InfoWorld's HTML5 Deep Dive PDF how-to report. | Learn how to secure your Web browsers in InfoWorld's "Web Browser Security Deep Dive" PDF guide. ]

The services of the privately held company are geared toward more efficiently scaling code across multiple computers. When a user runs a pod, Ubalo takes care of the details behind the scenes, according to the company's website. "We hide the details of the computers, environments, and messaging, so our users can worry much less about integration and scaling and instead write just the code they need for their analysis or processing," the company said.

Some of the company's previous work has included projects to reduce the image processing time for an application that uploaded files to Amazon.com's S3 Web storage service, and retrieving and processing certain data from the U.S. Census Bureau.

It is not clear how exactly Twitter plans to incorporate Ubalo's technology into its back-end systems. The company declined to comment further on the deal.

The social network has in recent weeks announced new products aimed at making its site more interactive for users. In April the company announced an expansion to its Cards program, giving developers more options to embed content into tweets. Last month the company also rolled out a stand-alone mobile music app, aimed at surfacing music that's trending across the social network.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Recommended
Join the discussion
Be the first to comment on this article. Our Commenting Policies