Keep an eye out for changes in VMware's public cloud strategy

A quick trigger finger on Twitter may have exposed VMware's shift from reliance on partner clouds to its own public cloud

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Currently, around 175 vCloud-compatible suppliers are named on the VMware ecosystem list. If you read into comments made by executives at Partner Exchange, you have to wonder what those companies have been doing (or perhaps more to the point, not doing) to beat Amazon to the punch.

How does this lack of winning affect VMware's future public cloud plans? Creating its own public cloud offering, then challenging the pricing of its partner ecosystem in order to go head-to-head with the likes of Amazon would more than likely risk alienating the alliances it has created with those same partners. VMware would need to move with extreme caution if it wants to ensure it can preserve those relationships.

The question becomes, will it? Or won't it?

In what could be an "itchy trigger finger" moment, it seems as though a member of VMware's vCloud social media team may have unintentionally confirmed, via Twitter last Friday, VMware's plan to open up its own public cloud infrastructure-as-a-service (IaaS) offering. In a tweet that has since been removed from the @vCloud Twitter page, 31,000-plus followers were exposed to a message that read, "#VMware is prepping a #vCloud based public #cloud service!"

As of this writing, there has been no official word from VMware as to its public cloud plans of offering its own service. But rest assured, VMware's public cloud partners will be watching VMware's next steps in the public cloud market as well as VMware's next signal as to how they are viewed by the company.

This article, "Keep an eye out for changes in VMware's public cloud strategy," was originally published at Follow the latest developments in virtualization at

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