Among the tech companies that didn't make the list this year:
- Apple, which had been ranked from 2009 through 2011 and has a seven-year average ranking is 11.3
- Google, which last made the list in 2011 with a ranking of 19 and has an overall average ranking is 13.0
- Facebook, which made the list just once in 2009 and has an average ranking of 15.0
- Yahoo, which appeared on the lists from 2006 through 2010 and has an average ranking of 10.3
- Dell, which made the list every year from 2006 through 2010 and has a seven-year average ranking of 14.2
Rankings aside, the survey results reveal that Americans have become increasingly concerned about their privacy: 78 percent deemed their personal information important, up from 70 percent in 2006. What's more, just 35 percent said they had control over their personal information, down from 55 percent in 2005. Respondents ranked identity theft as the most significant privacy-related threat, followed by government surveillance and notice of data breaches.
Nearly 60 percent of respondents blamed disruptive technologies such as social media, smart mobile devices, and geotracking tools for diminishing or undermining their privacy rights.
Notably, whereas most respondents claimed that protecting their privacy information was important, 63 percent admitted to sharing their sensitive personal information -- such as Social Security number, credit card details, or passwords -- with an organization they did not know or trust. Sixty percent of those individuals said they did so solely for convenience, such as when making a purchase.
This story, "Consumers now trust Microsoft more than Apple with their privacy," was originally published at InfoWorld.com. Get the first word on what the important tech news really means with the InfoWorld Tech Watch blog. For the latest developments in business technology news, follow InfoWorld.com on Twitter.