PHI Inc. CIO James Quinn was thinking more about customers than cash when he gave his IT team a task.
His challenge to them: Find ways to deepen the level of engagement between PHI, a Lafayette, La. provider of helicopter services, and its customers, which include some of the world's biggest energy companies needing transport to oil rigs in the Gulf of Mexico.
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But Quinn was perfectly happy when the end results went beyond just customer engagement to include actual revenue.