Many companies have adopted virtualization-by-default policies, and IT needs to extend that to "design green by default," says McGann. It's easier to make the business case when starting fresh, because retrofits are more expensive. But it's also important to have a clear understanding of what sort of commitment management is making toward energy and carbon reduction and align projects to meet those strategic goals.
"Many projects will align with an energy reduction goal or a leadership commitment the CEO has made," he says. "And once you connect the dots you can get leadership to go forward."
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This story, "Why green IT is good for business" was originally published by Computerworld.