If your company isn't fully taking advantage of social media, it might be missing out on opportunities to connect with customers, gain market share, and bring needed talent into the organization.
Experts say virtually every type of business can benefit from using social media as a business tool.
"We really are seeing interest and the potential for business value across the board," says Jeffrey Mann, research vice president at Gartner. "No one is immune, although it will be easier for some than others."
The most likely to see value, Mann says, are knowledge-based and highly collaborative industries, such as media, education, consulting, and high technology; industries or organizations that aren't hamstrung by regulation; and organizations with younger employees who are accustomed to working with social media.
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