Pivotal adds mobile platform development with Xtreme Labs acquisition

VMware- and EMC-backed startup moves beyond cloud, big data, and platform as a service by adding mobile to the mix

EMC and VMware cloud spinoff Pivotal has acquired Toronto-based mobile development and consulting company Xtreme Labs in an all-cash transaction. Although other terms of the deal have yet to be officially disclosed, some in the industry are reporting the acquisition price tag is somewhere in the neighborhood of $65 million.

Founded in 2007, Xtreme Labs boasts an impressive mobile client portfolio that includes a number of major enterprise organizations such as American Express, CBS Sports, Facebook, Mercedes-Benz, NCAA, Twitter, and a number of other Fortune 500 brands across the retail, entertainment, and financial services industries.

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Beyond the impressive list of existing customers, the acquisition of Xtreme Labs is significant because Pivotal already has far-reaching tentacles across a number of technological areas that include cloud, big data, and platform as a service (Paul Maritz recently told InfoWorld's Editor in Chief Eric Knorr, "You have to create a sense of mission and a sense of identity. It's a great group and people are starting to really feel that they're speaking to the future. We're not playing defense here. We really are speaking to important things that will have real meaning. And that's always the best tonic."

Part of that offensive maneuvering is this first time acquisition of Xtreme Labs which will expand Pivotal's role in the mobile application development market space.

The convergence of mobile, social, big data, and cloud is driving extraordinary change in the enterprise. To help customers win in this new era, Pivotal said it is enabling the creation of modern software applications that leverage big and fast data -- on a single, cloud-independent platform.

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