Microsoft brand loyalty does not mean brand blindness

We all have reasons for sticking with our favorite brands, but ultimately, you have to choose the best tool for the task

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Bridge had one request at the end of his email:

If I had any type of request to you, it would be to treat computers and software as the tools they really are. The tool can never be more important than the task.

I've been pondering this request quite a bit, particularly the last statement: "The tool can never be more important than the task." I believe he's saying we need to move away from loyalty to brands and see the computers and software as tools. And you always want the best tool for the job.

I agree with him 100 percent -- but there's something to be said for brand loyalty, too. When I buy a new screw gun, I typically buy the same brand as my other tools. You get used to a brand, and in this case, the battery works across all the tools, including the new screw gun -- a perfect addition.

I guess my point is that there's something to be said for brand loyalty with software as well. Typically, software from a certain brand will integrate better than a hodgepodge of tools you pick up randomly.

I'm a Microsoft guy. That makes sense, considering I write the Enterprise Windows column. I believe in using Microsoft product in small, medium, and large enterprises as a means of constructing a solid IT solution that adds to your productivity across the board.

However, I also see where third-party companies or larger competitors have great products to offer. In some instances, Microsoft appears to have left purposeful holes in its solutions to allow for third parties to fill the gaps; thus, all benefit. For the most part, I try to point out all sides, but my base foundation and the primary focus of this column is Enterprise Windows, as stated in the very title.

Nevertheless, I believe there are times when you need to look at what Microsoft offers, consider what others have available, price it out, leave your technical "religious" views out of the matter, and make the decision for your environment. It takes a great deal of maturity to put aside your personal feelings and go with what will be better for your environment overall. Only when you can do that will you be able to choose the tools to meet the task.

This story, "Microsoft brand loyalty does not mean brand blindness," was originally published at Read more of J. Peter Bruzzese's Enterprise Windows blog and follow the latest developments in Windows at For the latest business technology news, follow on Twitter.

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