When there is a panic or stampede to try and retrieve that data before it goes dark, that too causes another problem with overall connectivity concerns. Simultaneous connections will cause a huge traffic jam as it quickly depletes a provider's limited network resources, and that's going to shrink a data retrieval window even further.
Another research analyst, Kyle Hilgendorf from Gartner, also broached this subject on the Gartner blog stating his company has been receiving client inquiry requests from Nirvanix customers asking for immediate planning assistance in moving off the Nirvanix service. Is it a question of too little, too late? For quite some time now, Gartner has been advocating the importance of having a cloud exit strategy, but part of the problem, according to Hilgendorf, is that cloud exits are not nearly as sexy as cloud deployments.
As for the news about Nirvanix, Hilgendorf writes:
What are clients do to? For most -- react... and react in panic. You have 2 weeks. Go! You don't have time to worry about how much data you have stored there. You don't have time to upgrade network connections or bandwidth. You don't have time to order large drives or arrays to ship to the provider to get your data back. You may not even get any support from the provider! You may be facing the worst company fear -- losing actual data.
Hilgendorf offers the following piece of advice to existing Nirvanix customers: "It's too late to build a strategy. Drop whatever you are doing and get as much of the data as you can back immediately."
While the growth in cloud adoption and its revenue stream is well established and projected by many experts to continue to grow, the cloud storage business is also experiencing increased competition, which is causing prices to decline and profit margins to shrink. As we see in the case of Nirvanix, that isn't always a good thing for the consumer.
What happens now?
Just because things didn't work out with Nirvanix doesn't mean that companies using public cloud space should panic and start bringing their data back in house. Instead, companies should use this event as a learning tool. Rather than run around with your hair on fire waiting for other bad news closer to home to fall out of the sky, companies should take the time to reevaluate their own cloud exit strategy and make sure procedures are in place to quickly and quietly move to a secondary cloud provider should the need arise.
In this particular instance with Nirvanix, customers seem to have gotten at least a few weeks' notice to find a new provider and make the transition. For others down the road, they may not be so lucky.
Think about how quickly you can pull the trigger and make a move in case your window of opportunity is less than four, three, two or even one week. Even worse, consider figuring out how long your business can survive should your cloud data completely disappear on you without any notice whatsoever. Do you have a plan in place for that scenario?
This article, "Cloud storage provider Nirvanix is closing its doors," was originally published at InfoWorld.com. Follow the latest developments in virtualization and cloud computing at InfoWorld.com.