5 new vendors to watch at VMworld 2013

Virtualization and cloud newcomers show off application, networking, and storage releases in the Solutions Exchange

VMworld 2013 is fast approaching, and I'm excited to make this virtualization (and cloud) journey for the 10th year in a row.

For those of you who've been to VMworld in the past, you know there's a lot going on during this event. But one of my favorite parts of the show is the Solutions Exchange. This is where you can get quality one-on-one face time with the vendors. This year, VMworld is expecting around 250 companies to participate.

[ Also on InfoWorld: SwiftStack announces software-defined storage for OpenStack | Virtual network startup launches platform for cloud data centers | Track the latest trends in virtualization in InfoWorld's Virtualization Report newsletter. ]

VMworld may be owned and operated by VMware, but outside of the occasional hiccup, this show does a fairly good job of representing virtualization and cloud products that span VMware's ecosystem and beyond. The Solutions Exchange showcases many of the small and large established companies that you may already be familiar with, but it's also a great place to learn about new stealth companies and new products that haven't had a chance to make a name for themselves yet.

While I'm preparing myself to visit with as many of those 250 vendors as humanly possible during normal exhibit hours, I also wanted to bubble up to the top of that list a few companies that I haven't yet met with in person but would like to.

Here are five relatively new companies and products that I believe will be interesting new arrivals to the VMworld 2013 scene.

CloudByte
A newcomer to VMworld 2013 is CloudByte. This will be my first time meeting CloudByte at the show, but the company has been around since 2011. CloudByte was started by technology executives from companies such as HP, IBM, NetApp, Novell, and SanDisk. It jumped into the software-defined storage market, gaining notoriety as a startup that guarantees QoS to every application from a shared storage platform.

The company's basic idea is to permit larger companies and cloud service providers with the ability to host performance-sensitive applications in the cloud and to do so economically.

At the show, CloudByte will be showcasing its ElastiStor solution, which it advertises as the software building block for new age data centers used to run clouds and virtual machines. The ElastiStor controller can be installed on any server, and these controllers can be linearly clustered for high availability and scale-out storage. According to the company, organizations can scale to thousands of applications and still meet their performance demands.

Part of the company's planned demonstration will be to show how ElastiStor can seamlessly fit within an organization's cloud and virtualization environment. While visiting the company's booth, I plan to find out how it can provision storage QoS-aware VMs from vCenter, configure IOPS-based storage tiers, and create VMware ESXi high-availability clusters.

CloudByte will be located in the New Innovators pavilion.

FSLogix
FSLogix emerged from stealth mode at the end of July. The company was co-founded by Kevin Goodman, formerly of VMware, and Randy Cook, from Symantec.

The company's first product is simply called Apps. What's interesting about this product is its simplified approach to application management. Apps provides dynamic application visibility, which enables policy-based control of when any application is visible to individual users or groups from a single golden image.

The solution allows IT administrators to realize the benefits of application virtualization for all Windows applications across physical, VDI and Citrix/RDS platforms. That means it works with virtualization, but it isn't a requirement, thus increasing the playing field for FSLogix.

The company claims it can reveal or remove any version of any application on any image for any user in the organization. Does that grab your attention? It did mine.

FSLogix has already generated buzz from a group of beta customers using the product. I had the opportunity to get a brief introduction to the company over the phone; however, I'm really looking forward to learning more and seeing it in action at the FSLogix booth at VMworld. You can find the company in the New Innovators pavilion.

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