Just as many people are doing their back-to-school shopping, Amazon.com's website crashed for the better part of an hour Monday.
The downed site was first noted at 2:48 p.m. ET Monday on Twitter. It was online around 3:35 p.m.
Amazon.com showed a sense of humor while its site and mobile apps were down briefly Monday afternoon. The website showed this page, including covers of children's books titled "I'm Sorry My Bad," "Oops!" and the video "Grave Mistake."
White the website was down, users either received a broken link or were given the message, "Oops. We're very sorry, but we're having trouble doing what you just asked us to do. Please give us another chance -- click the Back button on your browser and try your request again. Or start from the beginning on our homepage."
Amazon's apps for Android and the iPhone also were down during the same period, either not responding, having slow uploads and not allowing users to put items in their shopping carts.
The Web tracking site downforeveryoneorjustme.com reported at 3:30 p.m. that Amazon had crashed.
Amazon's apps for Android, above, and iOS were down during the outage.
Amazon.com, headquartered in Seattle, is the world's largest online retailer.
When Amazon crashed, users were quick to voice their complaints on Twitter and poke a bit of fun at the giant e-commerce site.
"Amazon.com is down. I am having a hard time breathing. Hold me internet. Hold me," tweeted @williamsavona.
And @qhardy tweeted, "It's not that Amazon's site is down. We've just purchased all the crap in the world and they have to restock."
It's been a tough couple of days for major online sites.
On Wednesday, The New York Times' website and app went down for nearly an hour and a half, just before it was to perform a scheduled maintenance update.
"Well, it helps that Amazon's ease of use is unparalleled," said Zeus Kerravala, an analyst with ZK Research. "I think if someone went to the site and it was down, they'd have gone to another site. There is a short-term revenue loss here. But ultimately, it won't cost Amazon any customers over the long run."
This article, Amazon website, mobile apps down in hour-long outage, was originally published at Computerworld.com.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+, or subscribe to Sharon's RSS feed. Her email address is firstname.lastname@example.org.
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This story, "Amazon website, mobile apps down in hourlong outage" was originally published by Computerworld.