While Microsoft has kept silent on what it might actually introduce at its Build developer conference this week, it is clear from the event's presentation schedule that Microsoft will push hard on its Windows Phone smartphone platform.
Speculation is that Microsoft will introduce Windows Phone 8.1 at the event, but the hole remains deep despite Microsoft's best efforts. Market analysis firm comScore's March report on smartphone platform market share had Microsoft with 3.2 percent of the market in January -- the same as the company had in October. Android led with a 51.7 percent share followed by Apple iOS with a 41.6 percent share.
A description of the Windows Phone application model session at Build cites the addition of new programming models: "The new release of Windows Phone dramatically expands the ways in which developers can build applications and games, by adding several new programming models and also expanding the application model to support a broader set of developer scenarios."
Also on the conference session docket are sessions entitled, "What's New with Windows Phone Silverlight Apps," "Windows Runtime for Windows Phone Developers," "Sensors Platform Enhancements in Windows Phone," and "New Security Features for Windows Phone." Even sessions not mentioning Windows Phone in their actual title are listed as being pertinent to the phone platform, such as "Practical Design for Windows Developers," "Deploying and Managing Enterprise Apps," and "Navigation Model for Windows XAML Apps."
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