Why 'innovation management' isn't an oxymoron

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To foster innovation, IT leaders must balance blue-sky thinking and practical goals

When it comes to innovation, IT and business leaders expend a lot of effort prying their organizations out of the box.

At The Hershey Co., Deborah Arcoleo, an innovation director, encourages innovation teams to act like anthropologists before brainstorming workshops, observing the outside world and exploring all kinds of retailers.

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At Capital One, CTO Monique Shivanandan hosts trips to rub shoulders with the people behind startups and famous innovation houses like Google.

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