An MBaaS (mobile back end as a service) such as FeedHenry, Kinvey, or Parse is a kind of PaaS (platform as a service) for server-backed mobile applications. Kinvey bills itself as a complete mobile and Web app platform. It has extensive client support, integrates with the major enterprise databases, and offers a back-end data store, a file store, push notifications, mobile analytics, iBeacon support, and the ability to run custom code on the back end.
According to the company, Kinvey sells to IT as its primary customer because it provides an enterprise platform, not for one or two apps but for tens and hundreds of apps for an enterprise. However, it also engages and supports the developer community app by app. Thus pricing is available for individuals and independents, as well as for smaller businesses and large enterprises.
[ Also reviewed on InfoWorld: FeedHenry uses Node.js to fortify mobile apps | PaaS shoot-out: Cloud Foundry vs. OpenShift | Download InfoWorld's Developers' Survival Guide for tips and trends programmers need to know. | Keep up with the latest developer news with InfoWorld's Developer World newsletter. ]
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