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EMC CEO defends federated business model, debunks storage myths


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"Any choice a customer makes, we have an opportunity someplace in the federation," Joe Tucci says

There's EMC and then there's EMC.

Confused? Well, there's EMC, the vaunted storage and converged infrastructure company. But then there's EMC, the capstone of a corporate federation -- including VMware and big-data startup Pivotal -- that has positioned itself quite nicely to capitalize on the critical trends reshaping corporate IT. (Think mobile, cloud, big data, etc.) This summer, EMC's federation model came under fire from activist investors who claim the company would be better served by bringing assets like VMware in-house.

In this installment of the IDG Enterprise CEO Interview Series, EMC's Joe Tucci spoke with Chief Content Officer John Gallant about the federation model's value for IT leaders and how the partners -- including security provider RSA -- coordinate strategies to deliver innovation and choice. He also debunks what he views as nonsense being spewed by newcomers to the storage market and talks about how EMC is empowering customers to build private/hybrid clouds that stand up to the best the public cloud has to offer.

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