Remember when "green computing" was all the rage? Companies competed for green awards, virtualized their data centers, set up e-waste committees, launched double-sided printing initiatives and activated power management features on PCs.
Meanwhile, equipment manufacturers strove for Energy Star compliance, hawked their efficiency statistics and followed guidelines issued by the EPA, Green Electronics Council and IEEE to position themselves as environmentally friendly.
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Even the consultancies got involved, with the likes of Gartner, Cognizant Technology Solutions and Forrester Research, Inc. encouraging CIOs and IT organizations to become involved in and even lead their companies' sustainability programs.