Wade Sendall, vice president of IT at The Boston Globe, had to build an application that would allow both employees and customers to add their photos to advertisements.
The new app was slated to replace a service costing $80,000 annually, so the potential ROI was significant, he says.
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Yet even with such a clear financial gain in sight, Sendall didn't assign a team to develop the new app from scratch. Instead, he needed just one developer to do the job.