There’s no way around it: Yahoo’s 2012 sucked. Between the company’s innovation quagmire, a shareholder-led battle for the board, and the curious case of the CEO who lied on his resume, the future looked bleak. Then Marissa Mayer was hired.
Under Mayer’s eye, Yahoo spent 2013 gobbling up scads of startups, overhauling its core services to drag them into the 21st century, and—gasp!—even redesigning the iconic Yahoo logo and homepage. Mayer herself basked in the spotlight, including a controversial Vogue photoshoot.
The result: Yahoo’s stock price is skyrocketing, and OMG, people are talking about the company again. Questions linger, however. For all the noise, what about Yahoo really changed this year?