Through P&G's Paperless In-Store Selling program, the company's sales reps have swapped binders full of papers for iPads loaded with apps. On the green side, the company wastes 16 million fewer pieces of paper and uses significantly less toner and electricity associated with print jobs. The company also doesn't have to ship out binders, further reducing costs and associated carbon emissions.
In terms of business benefits, sales reps are always equipped with the most up-to-date information, allowing them to respond to issues and opportunities in the stores in real time. P&G has reaped $3 million in annual savings, while freeing up 12,000 hours in additional selling time, translating to 5,000 sales calls per week and $22 million in sales.