"Missing this would be like missing Thomas Edison unveil the phonograph," a photographer told the San Jose Mercury News in October 1988. The event was the unveiling of the NeXT Cube, a typical Steve Jobs media frenzy. The audience ate up the specs, the musical and scientific applications, and believed colleges would pay for it. They didn't blink when Jobs revealed the $10,000+ price, or the fact that the system wasn't even close to being ready. There were only a few early customers for the Cube, and author Randall E. Stross says that one found it to be "the sinkhole from hell." Jobs went on to bigger and better things.