Market share numbers don’t lie, but sometimes they don’t tell the whole story either. For example, if you’re battling to hold onto a distant third place in the smartphone OS market that’s not a good thing if you’re BlackBerry. But third place isn’t altogether a bad place to be if you’re Microsoft. In the tech industry, perception matters, expectations matter, and momentum matters. With this in mind, the following technology platforms appear to be struggling. Some may ultimately flop and some may end up surviving and thriving.