Free Newsletters
InfoWorld Daily

InfoWorld
Log-in | Register

Microsoft redesigns Live.com

Redesign might give Live.com's home page more aesthetic appeal, but it doesn't address the problem of Microsoft's confusing online branding


A redesign of the Live.com home page may not be quite what analysts had in mind last week when they asked Microsoft CEO Steve Ballmer about how the software giant plans to streamline its online presence .

Starting Wednesday, visitors in the U.S. are being shown a new Live.com page -- although they may not notice it's new. The page looks mostly the same as before, except it now features a background photo that apparently will change periodically.

The photo features a few blurry squares that show up when a mouse passes over them. If the user hovers for an extra second, a box pops up with a message that, when clicked, brings them to a page with additional information, including maps and photos.

The current photo features a man on a long boat on an African river. The information squares point to photos of animals that live in Botswana and other facts about the country's natural features.

The design was well-received among customers trialing it last month, according to a blog post by Chris Rayner, senior product manager, and Zach Gutt, senior program manager, both of Microsoft's Live search user experience team.

Like the previous design, the page predominantly features the search bar and lets users choose to search images and videos. Links point to Web pages for Live maps, news and other Microsoft offerings.

"We think the new design is a great start, but there's more to come, with lots of interesting directions that we'll be exploring in our next releases of the home page," the employees wrote on the blog.

Analysts who asked Ballmer last week how the company might fix its confusing online branding to make it easier for users to find Microsoft's online services might be relieved to hear that there are more changes to come. Microsoft maintains both the MSN and Live online brands, and in some cases the same online services carry both names.

Ballmer said Microsoft has been working on a way to combine its online services under a single Web page. However, the new Live.com page includes links to MSN.com and the Windows Live home page, so the current redesign hasn't addressed that problem.

Indeed, while the pictures might give the Live.com home page more aesthetic appeal, Microsoft is unlikely to gain ground against Google in online search and advertising until it clarifies its online services. In search, Google continues to hold a daunting lead over Microsoft, which runs a distant third even to Yahoo, the company Microsoft failed to acquire  after months of negotiations.

(Elizabeth Montalbano in New York contributed to this story.)


Talkback:

commentPost a Comment

 

MOST COMMENTS

 
 





COMPREHENSIVE DATA PROTECTION AND DISASTER RECOVERY
Traditional backup and recovery is becoming irrelevant. You need more. Watch this InfoWorld and Dell Equallogic webcast to learn the current trends in Comprehensive Data Protection and Disaster Recovery for VMware Virtual Infrastructure. Sponsored by Dell Equallogic:

»  Click here to view this Webcast
  Protection for Remote Sites and Branch Offices
This Whitepaper reviews the challenges of creating appropriate data protection, especially for small and midsize companies with remote and branch offices. It offers suggestions on how you can choose the most appropriate data protection solution for your company's needs. Sponsored by Overland

»  Click here to download now

- Special Advertising Partners -
WHITE PAPERS
 

» Technology White Papers Library

Technology White Papers by Topic

Technology White Papers E-mail Alert

Find out when the latest white paper is available:
 
 
INFOWORLD MARKETPLACE
 
» BUY A LINK NOW
 
 

Video

 
 
 

Podcasts

 
IFW Daily 12/04/2008

Sun enters RIA realm with JavaFX, Adobe says it will cut 600 jobs, AMD...

 
 
 

Columnists

 
 
 

Resource Center


Ads by techwords beta  [See your link here]
 




Sponsored Technology Links

 
 
 HOME  NEWS  BLOGS  PODCASTS  VIDEOS  TECHNOLOGIES  TEST CENTER  EVENTS   About | Advertise | Awards | RSS | Contact Us 

Copyright © 2008, Reprints, Permissions, Licensing, IDG Network, Privacy Policy, Terms of Service.
All Rights reserved. InfoWorld is a leading publisher of technology information and product reviews on topics including viruses,
phishing, worms, firewalls, security, servers, storage, networking, wireless, databases, and web services.

CIO :: ComputerWorld :: CSO :: Demo :: GamePro :: Games.net :: IDG Connect :: IDG World Expo
Industry Standard :: IT World :: JavaWorld :: LinuxWorld :: MacUser :: Macworld :: Network World :: PC World :: Playlist
TecChannel :: TecCommunity