1. Multiple Social Network Syndrome (MSNS)
With the advent of social networking, my e-mail traffic has gotten worse, not better. Here's an e-mail telling me that my brother has sent an e-mail within Facebook. Another message informs me that Susie has updated her profile at Friendster. Another announces that Bob over at FriendNet has just brushed his teeth. Another proclaims that Dave has written the latest installment of his ingenious blog at MySpace. Somebody at Facebook has just poked me. Someone else has bought some new bling. And on and on and on. To reply or act on any of these events, I'll have to bring up one of the 12 social networks I've been sucked into joining, log in, and then view the ads there. All of that, of course, necessitates a lot of extra clicks and keystrokes, and after a while, I find that I don't really like my friends anymore.

The major social networking sites are very aware of such frustrations, and are taking steps to increase their ability to interact with one another. MySpace recently announced that it will let its users push their bio information out to other sites such as eBay, Photobucket, Twitter, and Yahoo. Not to be outdone, Facebook has announced its own plans to do the same thing with partner sites.

That's all good, but I'm not holding my breath for the day when I can share data and content directly between my MySpace account and my Facebook account. Still, it's a positive sign that the big players are acknowledging that social networking is about bringing folks together online, not confining them inside large walled gardens.

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