Free Newsletters
Technology & Business Daily

InfoWorld
Log-in | Register

Microsoft, Yahoo agree on buyout price

Redmond nabs Yahoo's datacenters, Web properties, and ad platform for $47.2 billion


“This signals the death of Yahoo as it becomes part of Microsoft’s proprietary, awkward Live strategy,” said Mark Kelly, an analyst at The Buckeye Group research firm.

But Sara Ruiz, an analyst at RGB-Tech, said the deal was inevitable, given Microsoft’s mediocre efforts in the Web services and online advertising markets, the rising threat posed by Google, and Yahoo’s own loss of momentum in recent years.

“This couldn’t have played out any other way,” Ruiz said. “And that’s why the final price was not much more than Microsoft’s original offer.”

Ruiz said she expects most of the Yahoo’s senior management and board to quietly exit as the Microsoft takeover plan is implemented.

“We’ll see a lot of startups helmed by former Yahoo employees next year,” she predicted. But she thought the engineering and Web development staff would be showered with incentives to stay, including the ability to choose non-Windows computers if they wanted, as rival Google allows.

“This talent is what Microsoft bought, and the company can afford to be tolerant of a distinct Yahoo culture, at least for a while, because it is contained in the Silicon Valley," Ruiz said. “It can’t infect Redmond as easily from there, even though Redmond could stand a little infection.”

Trapezoid’s Hydecomb agreed that Microsoft would focus on retaining the engineering talent and see what it could take from the Yahoo culture “before absorbing it into the Microsoft collective,” but he was less convinced that the strategy would work.

“Microsoft said the same thing about its slew of small business applications such as Great Plains a decade ago, yet nothing really came out of them,” Hydecomb said.

Buckeye’s Kelly said he believes the acquisition was nothing more than a platform purchase to replace the anemic Microsoft MSN, ad platform, and search-engine businesses, and that once Microsoft learned to run them, it would not need to retain the Yahoo culture.

“This is a liver transplant, not a brain transplant,” Kelly said.

[ April  Fools! Click here for more InfoWorld April Foolery. ]

Galen Gruman is executive editor of InfoWorld.
« PREVIOUS PAGE | 1 | 2 


Talkback:

commentPost a Comment

 

MOST COMMENTS

 
 





Beyond AntiVirus: Symantec Endpoint Protection
Today's threats to the endpoint are much more dangerous as they rapidly evolve to evade traditional security measures. To combat these threats, companies should supplement existing security with proactive behavioral based technologies. Join this webcast to learn about Symantec's next generation AntiVirus solution that provides that level of protection. Sponsor: Symantec

»  Click here to view this Webcast
  Virtualization Solutions Guide
This comprehensive IT Strategy Guide covers Virtualization and puts you at the forefront of the discussion. You'll learn all you need to know from the cost of virtualization, how to implement it for your business, how to back it up safely and which products are best. Sponsored by Riverbed

»  Click here to download now

- Special Advertising Partners -
WHITE PAPERS
 

» Technology White Papers Library

Technology White Papers by Topic

Technology White Papers E-mail Alert

Find out when the latest white paper is available:
 
 
INFOWORLD MARKETPLACE
 
» BUY A LINK NOW
 
 

Video

 
 
 

Podcasts

 
 
 

 

Columnists

 
 
 

Resource Center


Ads by techwords beta  [See your link here]
 




Sponsored Technology Links

 
 
 HOME  NEWS  BLOGS  PODCASTS  VIDEOS  TECHNOLOGIES  TEST CENTER  EVENTS  CAREERS   About | Advertise | Awards | RSS | Contact Us 

Copyright © 2008, Reprints, Permissions, Licensing, IDG Network, Privacy Policy, Terms of Service.
All Rights reserved. InfoWorld is a leading publisher of technology information and product reviews on topics including viruses,
phishing, worms, firewalls, security, servers, storage, networking, wireless, databases, and web services.

CIO :: ComputerWorld :: CSO :: Demo :: GamePro :: Games.net :: IDG Connect :: IDG World Expo
Industry Standard :: IT World :: JavaWorld :: LinuxWorld :: MacUser :: Macworld :: Network World :: PC World :: Playlist