Free Newsletters
Technology & Business Daily

InfoWorld
Log-in | Register

New Windows refurbisher program fights piracy, Linux

Microsoft's new Authorized Refurbisher program encourages refurbishers to install legitimate copies of Windows XP on used PCs


Microsoft on Friday introduced a new pilot program to encourage refurbishers to install legitimate copies of Windows XP on used PCs.

The new Microsoft Authorized Refurbisher (MAR) program offers a discount off the retail price of Windows XP, along with deployment tools to help refurbishers reinstall Windows and all of the relevant drivers on renewed PCs in as little as 15 minutes, said Hani Shakeel, senior product manager of the genuine Windows product marketing team.

When MAR is fully expanded, it will also help stem what Microsoft acknowledges as widespread flouting of Microsoft's XP licensing rules by price-pressured refurbishers.

"There's a range of behavior. Definitely, what you're describing is happening," Shakeel said.

Observers say MAR also attempts to ameliorate another risk: that refurbishers, frustrated by the high cost and difficulty of following Microsoft's arcane Windows licenses to the letter, will simply install a free Linux operating system on renewed PCs instead.

Some resellers "are saying, 'We're just going to ship this stuff out with Ubuntu Linux,'" said Adam Braunstein, an analyst with the Robert Frances Group.

Braunstein estimates that for now, no more than one in ten refurbished PCs goes back out for sale sporting Linux rather than Windows. But Microsoft is worried.

"There are pieces of the armor that are pretty rapidly deteriorating," he said.

And the first two contestants are...

Two large refurbishers have been initially selected to participate in MAR: Columbus, Ohio-based Redemtech and Austin, Texas-based TechTurn.

Microsoft has long encouraged the donation and reuse of older PCs, albeit in a limited way. Its Community MAR program lets PC recyclers obtain cheap copies of Windows that they could use to install on used computers.

But the catch was that those licenses were only available for PCs destined for use by charities, schools and other non-profit groups. As a result, only 200,000 refurbished PCs worldwide last year benefited from the Community MAR program, according to Microsoft.

Meanwhile, up to 28 million refurbished PCs will be sold this year, making up 10 percent of the global PC market, according to Microsoft's Shakeel. Nearly all are destined to consumers and smaller companies.

Many of those PCs shipped will be violating some aspect of Microsoft's complicated End User License Agreement (EULA) for Windows. For instance, most refurbishers will assume that they can reinstall Windows onto a recycled PC using the license number on the original Certificate of Authenticity (COA) that shipped with it. In fact, Microsoft requires that refurbishers also have the original Windows installation CD.

Computerworld is an InfoWorld affiliate.
Continued
1 | 2 | NEXT PAGE » 


Talkback:

commentPost a Comment

 

MOST COMMENTS

 
 





Dialing up Agility with Business Transformation
Is your organization innovating quickly enough to meet their needs, drive your business goals, and rise above the competition? Business Integration - leveraging the power of BPM and SOA - is the key to making the transition from the fragmented enterprise to a connected one. Register to attend this live webcast now!

»  Click here to view this Webcast
  The Silver Lining: Cloud Computing
This IT Strategy Guide digs deep into cloud computing helping put you ahead of the curve on this hot topic. It explores the differences between cloud computing, grid computing and utility computing and then helps you see where and how each applies to your business. Sponsored by Box.net

»  Click here to download now

- Special Advertising Partners -
WHITE PAPERS
 

» Technology White Papers Library

Technology White Papers by Topic

Technology White Papers E-mail Alert

Find out when the latest white paper is available:
 
 
INFOWORLD MARKETPLACE
 
» BUY A LINK NOW
 
 

Video

 
 
 

Podcasts

 
 
 

 

Columnists

 
 
 

Resource Center


Ads by techwords beta  [See your link here]
 




Sponsored Technology Links

 
 
 HOME  NEWS  BLOGS  PODCASTS  VIDEOS  TECHNOLOGIES  TEST CENTER  EVENTS  CAREERS   About | Advertise | Awards | RSS | Contact Us 

Copyright © 2008, Reprints, Permissions, Licensing, IDG Network, Privacy Policy, Terms of Service.
All Rights reserved. InfoWorld is a leading publisher of technology information and product reviews on topics including viruses,
phishing, worms, firewalls, security, servers, storage, networking, wireless, databases, and web services.

CIO :: ComputerWorld :: CSO :: Demo :: GamePro :: Games.net :: IDG Connect :: IDG World Expo
Industry Standard :: IT World :: JavaWorld :: LinuxWorld :: MacUser :: Macworld :: Network World :: PC World :: Playlist