Free Newsletters
InfoWorld Daily

InfoWorld
Log-in | Register
SURVIVAL GUIDE  

A battle-tested strategy



By Bob Lewis
May 10, 2002
 

MANAGEMENTSPEAK: It's a 50,000-foot view.

Free IT resource

Hear how top CIOs turn change into a competitive advantage.

Sponsored by HP

Free IT resource

TechNet: More ways to know it, share it, and keep it running.

Sponsored by Microsoft

TRANSLATION: We're high enough that nobody can tell who's responsible for what.

-- IS Survivalist Bill Helgren took responsibility for translating this over-used euphemism.

WHAT SHOULD YOU do yourself. and what should you delegate?

A few weeks back, Chad Dickerson and I disagreed in print about the importance of 802.11 (see " 802.11 is revolutionary " and " 802.11's no panacea "). Finding something we disagreed about took quite a bit of work, too -- I hope you appreciate the effort.

We didn't, by the way, disagree about whether 802.11 works. (I'm using it right now as I write this column on my deck. It's downright nifty.) What we disagreed about is what's worthy of a CIO's or CTO's time and attention. 802.11 is infrastructure, and when you're leading IT, infrastructure is, in my view, something best delegated while you focus on strategic and tactical matters.

Chad didn't disagree with this point. He disagreed with my definitions, stating that, "... anything that contributes to the profitability of an enterprise should be considered strategic."

Military planning recognizes three complementary disciplines: strategy, tactics, and logistics. To oversimplify a bit, strategy is about which battles to fight; tactics is about how to fight them; logistics covers procurement, maintenance, and transportation. These are military concepts. Their business usage is metaphorical, not exact, even if we agree that business is war.

At least as I apply this vocabulary in business situations, strategy describes the broad principles through which a company defines its choices, usually in terms of how it must change to meet the demands of the future. Tactics has two meanings -- the specific actions through which a company plans to achieve its strategy, and its short-term plans for winning on today's business battlegrounds. They're complementary uses in that today's wins should be structured to move the company into the future, as well as helping it survive until the future arrives.

I personally prefer the term "infrastructure" to "logistics" when talking about business planning for a simple reason: In business terms, infrastructure seems to say it better.

So why, when you lead IT, should you delegate infrastructure? Let's go back to the military metaphor for guidance. As we all know, armies travel on their stomachs, so logistics is clearly important for winning wars. That doesn't mean the great generals focused their time and energy on the details of bringing in grub, tents, and the other minutiae of logistics. From Khan and Napoleon to Rommel and Patton, winning military leaders left, and still leave that to others.

Winning generals focus on which battles to fight, and how to fight them.





 


 
Don't pick a fight, but do send Bob an e-mail at RDLewis@ISSurvivor.com. Bob Lewis is president of IT Catalysts ( www.itcatalysts.com ), an independent consultancy specializing in IT effectiveness and strategic alignment.
 

TOP NEWS:


»  Four quick tips for choosing an IM security product
71 percent of businesses will invest in real-time messaging this year. If you're one of them, be sure to protect your enterprise

»  Forrester analysts ID hot IT jobs
Research group finds 16 IT roles with a promising future

»  Nvidia claims 10 hours of HD video on Tegra chip
The Tegra 600 and 650 can be used with hard disk drives and are designed partly for mobile Internet devices

»  Database vendors add Google's MapReduce
Greenplum and Aster Data Systems will support Google's programming technique, developed for parallel processing of large data sets across commodity hardware

»  Network management: Tips for managing costs
New technologies, changing requirements, and ongoing equipment maintenance and upgrades cost money, but there are ways to manage expenses

»  EMC targets SMBs, branch offices with new low-end storage
Celerra NX4 highlights include thin provisioning, snapshot technology for data recovery and backups, and Web-based console for management of storage volumes




Migrating to Vista
Join Windows Vista Expert, Richard Whitehead as he presents the benefits and challenges of migrating to Windows Vista. Sponsored by Novell

»  Click here to view this Webcast
  The Path to Enterprise Security
This is your comprehensive guide to Enterprise Security. In it you'll find solutions to the most pressing security threats facing you and your company. Learn the latest on insider threats and how to effectively minimize risk within your organization. Sponsored by Nokia

»  Click here to download now

- Special Advertising Partners -
WHITE PAPERS
 

» Technology White Papers Library

Technology White Papers by Topic

Technology White Papers E-mail Alert

Find out when the latest white paper is available:
 
 
INFOWORLD MARKETPLACE
 
» BUY A LINK NOW
 

FIND PRODUCTS AND COMPANIES
» COMPLETE PRODUCT GUIDE



TECHNOLOGY INDEX
• Applications
• Application Development
• Security
• Networking
• Wireless
• Platforms
• Hardware
• Data Management
• Storage
• Web Services
• Business
• Telecom
• Professional Services
• Standards

TECH WATCH 


What's the 411 on GOOG-411?
Just as Google has become synonymous with "performing a Web search," 411 is understood to mean "information" -- as in "what's the 411?" I was thus surprised to discover, from a billboard, no less, that the king of search is taking on the ...

Apple HTML source reveals 'iPhone Extreme'
"This one's a stretch..." reports AppleInsider. Um, yeah. Reporting on HTML code sightings of product names could be called a stretch, but iPhone Extreme has a ring to it. Now, that sounds like the product Apple should have released first, rather ...

COLUMNISTS

Unified under law
Ephraim Schwartz's Column and Blog (InfoWorld) - In the litigious world we live in, deploying a unified communications platform in your enterprise could...
» MORE COLUMNISTS

MORE INFOWORLD BLOGS


Open Sources 
Product Management
When I joined MySQL four years ago, there was quite a lot of debate about product management. We didn't actually have ...

Zero Day 
Botnet herders tending smaller flocks
New research backs up the theory that botnet operators are keeping their networks smaller in a continued effort to keep ...



• Advice Line
• Database Underground
• The Deep End
• Enterprise Mac
• Geeks in Paradise
• Grid Meter
• The Gripe Line
• InfoWorld Daily
• Inside IT
• IT Troubleshooter
• ITXtreme
• Open Sources
• ProdBlog
• Real World SOA
• Reality Check
• Security Adviser
• SMB IT
• The Storage Network
• Tech Watch
• Virtualization Report
• Zero Day

ADVERTISEMENT


RESOURCE CENTERadvertisement 

GOVERNMENT IT & POLICY
'If you don't go after the network, you're never going to stop these guys. Never.'
From the State Department, All the News for Inquiring Minds
TechPresident, the Internet Citizenry's New Consensus Taker



Sponsored Technology Links

 
 
 HOME  NEWS  BLOGS  PODCASTS  VIDEOS  TECHNOLOGIES  TEST CENTER  EVENTS  CAREERS   About | Advertise | Awards | RSS | Contact Us 

Copyright © 2008, Reprints, Permissions, Licensing, IDG Network, Privacy Policy, Terms of Service.
All Rights reserved. InfoWorld is a leading publisher of technology information and product reviews on topics including viruses,
phishing, worms, firewalls, security, servers, storage, networking, wireless, databases, and web services.

CIO :: ComputerWorld :: CSO :: Demo :: GamePro :: Games.net :: IDG Connect :: IDG World Expo
Industry Standard :: IT World :: JavaWorld :: LinuxWorld :: MacUser :: Macworld :: Network World :: PC World :: Playlist