Custom Events

Program Opportunity

InfoWorld Custom Events provides single-event sponsors with the opportunity to get invaluable face time with senior technologists and business decision makers responsible for influencing, evaluating and purchasing technology solutions and products.

Get Direct ROI through Live Event Programs

Partner with InfoWorld and position yourself as a product and solutions leader to technology professionals responsible for:

Addressing business needs
Creating a corporate vision
Evaluating options
Aligning business processes and IT systems
Developing a clear path with achievable goals
Assessing progress, year after year

Sample of InfoWorld Programs

Three types of packages are available, including Full-Day Package, Multi-City Event Package and Executive Roundtable.

Package Includes:

Audience generation of pre-qualified IT buyers
Guest speaker and/or industry analyst from InfoWorld
Test Center in the Field: InfoWorld Test Center analyst
InfoWorld Executive Editor
Content development in conjunction with sponsor
Registration for all guests including up to three questions determined by Sponsor
Database of registered leads
Management, execution and on-site supervision of all event logistics
Catered breakfast or luncheon for all guests
Event marketing collateral, including print, online and e-marketing materials
Promotional four color, full-page advertisement in InfoWorld magazine
Sponsorship recognition in all event marketing collateral (pre-event, on-site and post-event)
On-site survey of program participants (up to 10 questions, determined by sponsor)
Post-event analysis

Bring your marketing campaign to life by meeting with technology and business decision makers in one or multiple cities around the United States. InfoWorld delivers an audience of invitation-only guests based on your demographic selections and works with you to shape a program that meets your business objectives and delivers results.

InfoWorld will work with you to develop a strong program topic, identify and deliver your target audience and manage all event logistics. Programs range from full-day and half-day events and can be repeated in multiple cities.

In This Section

	Full-Day Package	Multi-City Event Package	Executive Roundtable
Duration	Full-day	Half-day, multiple locations	3 hours
Vendor Participation	Single-sponsored	Single-sponsored	Single-sponsored
Attendees	75-100 qualified technology decision makers	35-50 IT professionals per city	20-30 executives and IT professionals in an intimate and informal setting (pre-qualified)
Content	Custom-developed	Custom-developed	Custom-developed
Venue	4- or 5-star hotel or conference venue	4-star hotel or conference venue	4- or 5-star hotel or conference venue
Meal	Catered luncheon, breakfast and/or cocktail reception	Catered luncheon, breakfast and/or cocktail reception	Beverages and catering provided
Program Event	CTO, Editorial Expert or Test Center Analyst from InfoWorld Live demonstration presentation or customer case study prepared by sponsor Q&A and/or networking opportunity Database of pre-registered leads	CTO, Editorial Expert or Test Center Analyst from InfoWorld Live demonstration or presentation or customer case study prepared by sponsor Q&A and/or networking opportunity Database of pre-registered leads	Moderator from InfoWorld Sponsorship recognition of all event marketing collateral (pre-event, on-site and post-event) On-site survey of program participants (up to 10 questions, determined by sponsor) Execution and on-site supervision of all event logistics Database of pre-registered leads
Frequency	Program packages range from 1 to 3 cities within the U.S.	Multi-city event packages range from 4 to 8 cities within the U.S.	Program packages range from 1 to 3 cities within the U.S.