Lead Generation Opportunity
With many senior technology decision makers facing information overload, vendors need new ways to generate leads and develop stronger relationships. Connect with the best buyers of enterprise technology and better understand their needs and priorities through the InfoConnect Outbound Approach. InfoWorld Research will develop a custom survey to help sponsors gather essential information and generate valuable leads of enterprise buyers. These high quality buyers are the IT gatekeepers driving strategic technology initiatives. Through the InfoConnect panel outreach program, sponsors have the unique ability to communicate directly with these buyers.
How It Works
- InfoWorld Research works directly with the sponsor to develop 8-10 survey questions to address today's IT Decision Makers
- A co-branded email message with incentive offer is sent out to a targeted group of IT professionals from the InfoWorld database
- Participants opt-in by answering "yes" to "would you like to be contacted by the sponsor?"
- The sponsor’s logo is displayed on the thank you page of the survey with a link to the sponsor’s Web site
- The sponsor receives high quality, opt-in leads from
individuals who have taken the time to complete the
survey and want to be contacted regarding specific products/services
Program Delivers
- 100 qualified leads
- Customized reporting and analysis from research survey
- Complete summary of all survey responses
- Contact database of IT Professionals who have opted-in to receive sponsor information
Additional Lead Offering/White Paper
- Take your InfoConnect program a step further by
leveraging survey information for marketing and
research efforts with a custom white paper - InfoWorld will work with you to create and write a lead generating white paper
InfoConnect
Survey