Lead Generation Opportunity
Use the InfoWorld Strategy Guide series and capture high-quality
leads from active decision makers who are responsible for defining
their companies’ business processes, developing IT strategy, and
building solutions road maps. InfoWorld Strategy Guides help active
IT buyers develop their technology strategy, choose the best products
for their implementation, and deploy the solution across an organization.
Program Opportunity
These premium reports are available for sale on InfoWorld.com for $195 per copy, but are also available for sponsorship. Instead of payment, qualified prospects receive the Strategy Guide at no cost, courtesy of the sponsor, by completing a custom registration form. The program is promoted throughout InfoWorld.com, through newsletters, solo emails and banners.
Program Benefits
- Maximize impact on qualified IT decision makers as a “thought leader” through branding deep-dive resource guides
- Capture contact information of qualified prospects
- Build credibility and authority by associating with premium, paid content
- Clients can also include their own content and showcase InfoWorld reviews
- Use InfoWorld’s existing Strategy Guide series for ease of execution and reducing impact on internal resources
- Choose from over 40 Strategy Guide topics
Strategy
Guides