Lead Generation Opportunity

Spotlights
  • Banner Advertising
  • InfoWorld News Feeds
  • Special Reports
  • Special Offers
  • Product Information
  • Downloads
  • Wecasts/Events

The InfoWorld Spotlight Program is a custom-built opportunity for an advertiser to own a page on the InfoWorld Web site that is dedicated to a topic of the advertiser’s choice. This page frames a mixture of InfoWorld editorial and the advertiser’s content to leverage existing assets and dynamically deliver content to top prospects.

It provides the advertiser with an opportunity to collaboratively provide detailed learning and educational tools, all in a space on the InfoWorld Web site, where the advertiser can interact with qualified InfoWorld users who are evaluating and researching solutions.

Program Opportunity

  • Spotlights are custom-built advertorial opportunities that include a mixture of sponsored content and InfoWorld content

Spotlights May Include

  • Banner ads
  • Webcasts/white papers
  • Case studies
  • Demos/tools
  • Calculators/glossaries
  • Events/summits
  • Product information
  • Newsletters/special offers
  • Company background and sales contact info
  • InfoWorld news feeds
  • Video highlights

Tracking and Reporting Includes

  • Contact information of registered users
  • Page views of the spotlight
  • Number of unique visitors
  • Number of downloads

Guaranteed Leads

Generate quality sales leads with high ROI backed by measurable results. Guaranteed leads are based upon length of program.