InfoWorld InfoBrief
Video White Paper Program
Customized Storyboard
InfoBrief IMUs are positioned above the fold
Program Overview
The InfoBrief Video White Paper program provides advertisers the unique opportunity to take an existing white paper and create a custom animated video. This new program by InfoWorld is the most innovative way to present existing white paper content creatively, while reaching a larger audience through an engaging and innovative video format.
Details
- The InfoWorld Custom Solutions team builds a 3-minute animated video explanation of an EXISTING white paper.
- InfoWorld writes the script and storyboard around FOUR KEY animated images (created by InfoWorld).
- Vendors may choose additional graphics or charts from their white paper to integrate into the video.
Benefits
- Turnkey program with little resources needed from your company. InfoWorld manages the process, including the script writing, storyboard and animation.
- Opportunity to leverage and maximize your white paper inventory.
- Highly visible multimedia program with top placement options on InfoWorld.com.
- Video plays automatically, no viewer action needed.
Add-On Promotion
Promotions for video white papers are sold separately from content creation and depend on the overall goals of the program.
Option 1: Run the video within the InfoWorld IMU as part of the InfoWorld "Shout Out" program (runs above the fold on the home page).
Option 2: A lead generation (based on CPL) component to fully leverage your video program.
