Integrated
Marketing
InfoWorld recognizes the role of opinion and how important it is in driving IT decision making for the enterprise; that's why we've developed one of the most diverse and growing networks of technology podcasts available. From IT news and open source, to security and storage, IT buyers gravitate to InfoWorld content for insights on connecting technology selection with strategy.
Podcasting is the next step in the evolution of Web-blogs, driving new audience and engaging current communities. InfoWorld podcasts are typically 5 minutes or less, highly polished, and utilize an audio engineer for high production values.
InfoWorld Approach to Podcast Marketing
InfoWorld podcast programs are much more than audio advertising and feature an ROI other podcast publishers can’t match. InfoWorld podcasts uniquely follow the IT Decision Maker across multiple media sources with sponsor messaging that “follows” the content and “follows” the buyer.
Program Opportunity
- 15- and 30- second spots within each podcast
- Sponsorship of corresponding InfoWorld email newsletters
- Sponsorship of corresponding RSS feed advertising
- Targeted advertising in key technology sections
- Participation in co-marketing including solo email, select PR and streaming audio banners
- Traditional banner advertising in the InfoWorld blogs and in the Podcast Library
Podcasts Integrated Marketing Opportunity
InfoWorld’s integrated podcast programs allow you to market your message across several media vehicles including: 15- and 30- second spots within each podcast, select email newsletters, banner advertising within key Web-blogs and additional relevant editorial, as well as co-marketing across InfoWorld.com.
| InfoWorld Podcast |
Focus | Frequency | RSS | Web-blog | Newsletters | Banner Impressions* | Downloads |
|---|---|---|---|---|---|---|---|
| InfoWorld Daily with Tom Sullivan | IT News | Daily | Yes | Yes | InfoWorld Daily (150K+) | 300K | 7,000 |
| Emerging Enterprise | SMB IT | Up to twice per week | Yes | Yes | Gripe Line (30K), Reality Check (30K) | 120K | 1,500 |
| Storage Sprawl | Storage | Up to twice per week | Yes | Yes | Storage Insider (20K), Storage Report (36K) | 80K | 1,000 |
| SOA Report | SOA | Up to twice per week | Yes | Yes | Cutting-edge reporting on SOA (26K) | 80K | 1,000 |
| Virtualization Report | Servers | Up to twice per week | Yes | Yes | InfoWorld Virtualization (39K) | 80K | 1,000 |
* Banner (leaderboard and tower) impressions are per month and may include co-branded impressions |
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