InfoWorld "Shout Out"
In-Banner Video
Welcome ads take over the entire home page
IMUs are positioned above the fold
Program Overview
Today, IT marketers must keep pace with a rapidly evolving media landscape and continue to innovate. InfoWorld has been at the forefront in helping brands manage this converged media environment, successfully creating high impact ad units specifically tailored to IT innovators and decision-makers.
The InfoWorld "Shout Out" In-Banner Video is a unique opportunity for marketers to take an existing vendor video, wrap it in a player and serve it across the InfoWorld site. Positioned on the homepage or first entry point on any of the topic-specific pages, the video automatically plays when a page is launched.
The In-Banner player can be delivered in two ways to best meet vendor goals and budget. Choose between a Welcome ad or an IMU embedded within relevant content on InfoWorld.com.
Program Benefits
- One of the highest impact ads offered by InfoWorld.
- Maximize your awareness and branding to IT decision-makers.
- Ease of execution and low impact on vendor resources - InfoWorld will manage the process, including the hosting and distribution of the video, using our own player.
- Video plays automatically, no viewer action needed, audio is heard by initiating the play button.
Additional Lead Offer
In addition to the "awareness" and "distribution" opportunities received by the In-Banner Video program, a separate lead generation component is recommended to fully leverage the video campaign.
Build a demand-gen campaign focused on capturing leads from a special vendor landing page.
