 PRESS RELEASE
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IDG's InfoWorld Extends Leadership Position in Emerging SOA-Related Media Category
Adds Additional Events, Online and Print Programs Connecting Buyers and Sellers of Service-Oriented Architecture Solutions
Dec. 21, 2005 -- San Francisco, CA -- IDG's InfoWorld, the leading integrated media brand for strategic technology decision-makers, today announced the expansion of its service-oriented architecture media coverage. Following the brand's success with three SOA Executive Forum events, numerous cover stories, influential SOA Weblog, and innovative integrated marketing programs, InfoWorld announced several new events, print supplements, online special sections, and numerous other programs that allow vendors to connect with senior business and IT executives driving SOA at their organizations.
InfoWorld's leadership has already attracted top-tier vendors driving service-oriented architecture. Partners running SOA-related marketing programs with InfoWorld in 2005 included: BEA Systems, Cisco Systems., HP, IBM, Infravio, Intel, InterSystems, Layer 7 Technologies, SOA Leaders (AmberPoint, Parasoft, Reactivity, Sonic Software, Systinet and ThoughtWorks), SOA Software, and Sun Microsystems.
"InfoWorld is the undisputed leader in SOA media," said Bob Ostrow, InfoWorld's president and publisher. "InfoWorld's integrated opportunities help our vendor partners build cross-media campaigns that maximize their investment in a variety of advertising mediums, with measurable performance. Look for continued innovations and leadership from InfoWorld."
New programs announced include:
SOA Executive Forum Events:
- • March 16 at the Hotel Nikko in San Francisco
- • May 15-16 at the Roosevelt Hotel in New York City
- • Additional broad-based and vertically focused events to be announced for spring and fall 2006 following the success of InfoWorld's SOA for Government Executive Forum earlier this year
SOA Advertising Supplement Series:
- • Building a Secure SOA (January 30 issue)
- • SOA in the Field: Focus on Government (February 27 issue)
- • SOA in the Field: Focus on Financial Services (February 27 issue)
- • Top 10 Reasons to Implement SOA Now (March 13 issue)
- • Choosing an SOA Vendor (May 1 issue and distributed at Interop)
- • SOA in the Field: SOA Governance That Works (July 27 issue)
- • Linking Suppliers, Customer and Divisions with SOA. (August 14 issue)
- • SOA in the Field: Focus on Government (September 4 issue)
- • SOA in the Field : Vertical Market Success Through SOA - Case Studies (September 18 issue)
Online Opportunities:
- • InfoWorld SOA Report email newsletter (weekly beginning Q1 2006)
- • InfoWorld SOA Portal (beginning Q1 2006)
- • InfoWorld SOA Podcast (beginning Q1 2006)
- • InfoWorld Online Spotlight microsite program for SOA vendors
Editorial Features:
- • SOA Governance in the January 23 issue
- • SOA Executive Forum Print Companion in the March 13 issue
- • SOA Strategies in the May 8 issue
- • SOA Executive Forum Print Companion in the May 15 issue
- • Additional SOA coverage throughout the year
About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, events, and demand generation, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About IDG
InfoWorld Media Group is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
Contact:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
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