 PRESS RELEASE
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IDG's INFOWORLD.COM EXPANDS ONLINE WHITE PAPER INITIATIVE
Reader and Advertiser Demand Drives Program Enhancements
San Francisco, California, December 8, 2003 - Today, InfoWorld.com announced the expansion of the site's white paper library (http://www.infoworld.com/683),that gives vendors an opportunity to post relevant technical and business information about their products, technologies, and services. Enhancements include categorization by topic, integration with IDG's white paper library, improved ease of use, and increased accessibility on InfoWorld.com.
InfoWorld's sharp focus on the evaluation and selection of information technologies has driven high levels of reader interaction, as well as advertiser demand to connect with this influential audience. The new white paper library marks InfoWorld.comÕs first significant enhancement since winning two Ozzie awards from Folio: Magazine in November for best site design.
"A recent survey of InfoWorld's subscriber base indicated that 9 out of 10 readers rate white papers or other detailed information as very important or important to their decision-making," stated Matt McAlister, vice president and general manager of the site. "InfoWorld.com's white paper program is one component of a strategic initiative to provide the types of purchase information buyers need to make informed decisions. Look for more innovations from InfoWorld.com." (Source: "The Information Technology Needs of the North American Business," October 2003.)
Sponsored white paper programs include 60 characters of text and a URL linking directly to the white paper and exposure on a targeted landing page. Participating companies receive a minimum of 500,000 impressions per month, as well as one monthÕs placement in IDG's White Paper library, accessible on participating IDG enterprise-focused Web sites. Programs begin at $3,750 net/month.
About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.
About IDG
InfoWorld is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.
Contact
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
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