 PRESS RELEASE
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IDG's INFOWORLD EXPANDS FREQUENCY TO 51X
Reader and Advertiser Demand Drives 2004 Increase
09/12/2003
San Francisco, California, September 12, 2003 - Today, Kevin McKean, CEO and editorial director of the InfoWorld Media Group, announced the magazine's 2004 frequency expansion to 51 times. InfoWorld's sharp focus on the evaluation and selection of key IT technologies, along with the InfoWorld Test Center, have driven high levels of reader interaction as well as advertiser demand to connect with its audience.
"There is a revolution going on in how technologies are purchased and sold," says McKean "With InfoWorld's unique perspective, we're helping today's IT gatekeepers make critical decisions by evaluating new products, services, and technologies better than anyone else. InfoWorld's expansion to 51 times reflects this commitment."
Steve Fox, editor in chief and recently named one of the top 10 technology influencers by Adweek Magazine's Technology Marketing added "Readers won't settle for abbreviated news items and quickie reviews; they demand sophisticated analysis and in-depth evaluations. Over the past year, weÕve expanded our coverage, delivering comprehensive cover packages and expanded reviews, while launching Leaderboard and other editorial programs. In 2004, InfoWorld will roll out a host of innovations as we continue to redefine IT publishing."
The InfoWorld 2004 publishing schedule is as follows:
| 2004 Issue Date | Advertising Display Close |
| 1/5 | 12/12 |
| 1/12 | 12/19 |
| 1/19 | 1/9 |
| 1/26 | 1/15 |
| 2/2 | 1/23 |
| 2/9 | 1/30 |
| 2/16 | 2/6 |
| 2/23 | 2/12 |
| 3/1 | 2/20 |
| 3/8 | 2/27 |
| 3/15 | 3/5 |
| 3/22 | 3/12 |
| 3/29 | 3/19 |
| 4/5 | 3/26 |
| 4/12 | 4/2 |
| 4/19 | 4/9 |
| 4/26 | 4/16 |
| 5/3 | 4/23 |
| 5/10 | 4/30 |
| 5/17 | 5/7 |
| 5/24 | 5/14 |
| 5/31 | 5/21 |
| 6/7 | 5/27 |
| 6/14 | 6/4 |
| 6/21 | 6/11 |
| 6/28 | 6/18 |
| 7/5 | 6/25 |
| 7/12 | 7/1 |
| 7/19 | 7/9 |
| 7/26 | 7/16 |
| 8/2 | 7/23 |
| 8/9 | 7/30 |
| 8/16 | 8/6 |
| 8/23 | 8/13 |
| 8/30 | 8/20 |
| 9/6 | 8/27 |
| 9/13 | 9/2 |
| 9/20 | 9/10 |
| 9/27 | 9/17 |
| 10/4 | 9/24 |
| 10/11 | 10/1 |
| 10/18 | 10/8 |
| 10/25 | 10/15 |
| 11/1 | 10/22 |
| 11/8 | 10/29 |
| 11/15 | 11/5 |
| 11/22 | 11/12 |
| 11/29 | 11/18 |
| 12/6 | 11/24 |
| 12/13 | 12/3 |
| 12/20 | 12/10 |
About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, events and demand generation, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
About IDG
InfoWorld is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.
Contact
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
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