 PRESS RELEASE
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InfoWorld's 'Product Previews' Program Expands Vendor Opportunities for Connecting with Key Prospects
Offers Technology Vendors Direct Venue for Product Submissions
June 8, 2004 -- San Francisco, CA -- Due to overwhelming response to its new Product Previews section, InfoWorld, a weekly print and online magazine for the IT industry, launched an online feature enabling IT vendors to directly submit their products to the magazine's staff for consideration. The Web-based form streamlines the process of product submissions. Now, vendors can easily categorize their offerings and provide pricing, availability, and contact information, to ensure that InfoWorld staff has all the information they need to evaluate each product, technology or service. This feature allows vendors to speedily coordinate their efforts to bring awareness of their products and services to the market.
Product Previews, which debuted with the April 5, 2004 issue of InfoWorld, brings the magazine's readers concise, accurate information on new and upcoming enterprise products and services every week. Each product or service showcase has been hand-chosen by InfoWorld staff and Test Center analysts, enabling InfoWorld readers to make better-informed IT purchasing decisions for their organizations.
"The online submission feature for Product Previews is a great advantage for vendors," says Paul Calento, vice president of marketing for the InfoWorld Media Group. "This unique 'call-to-action' empowers the vendor community by providing a way to quickly publicize their products."
InfoWorld's sharp focus on the evaluation and selection of information technologies has driven high levels of reader interaction, as well as vendor demand to connect with this influential audience. Vendors can submit a request to have their product, technology or service previewed at: http://www.infoworld.com/previews.
About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.
About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.
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