 PRESS RELEASE
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IDG's InfoWorld.com Posts More Than 1 Million Unique Site Visitors in March
Recent Site Enhancements Drive 31% Year-on-Year Audience Increase
San Francisco, CA Ð March 31, 2004 Ð InfoWorld.com announced that the site hosted over 1 million unique site visitors during the month of March. This compares with 763,677 visitors during March 2003 or a 31% year-on-year increase for the month. (Source: InfoWorld)
InfoWorld.com's audience growth parallels several enhancements made to the site in the past several months, including topic-focused editorial utilizing an advanced taxonomy, leadership as an RSS content provider, enhanced TechIndexes, detailed product reviews, and an expanded white paper library. Key successes include:
- • 48% increase in unique visitors to InfoWorld's Test Center Section since the launch of the Product Reviews Guide.
- • Increased referral traffic from a close involvement in the Weblog community, driven largely by InfoWorld Test Center Lead Analyst Jon Udell and the high-quality of InfoWorld's content. Referrals include the Slashdot community, Google News, and the IDG enterprise network.
- • Expanded awareness of InfoWorld's "Notes From the Field" column, with over 50,000 unique visitors per month and 55,000 weekly newsletter subscribers. (http://www.infoworld.com/1153)
"InfoWorld.com is the premier enterprise IT research resource," said Matt McAlister, vice president and general manager of the site. "From the TechIndexes to the product reviews guide to the white paper library, InfoWorld is dedicated to providing the types of purchase information buyers need to make informed decisions. Look for more innovations from InfoWorld.com."
"InfoWorld.com is a unique resource for IT buyers," added Paul Calento, vice president of marketing, "There are very few media brands with the capabilities to test enterprise-class products. Recent enhancements to InfoWorld.com expand the site's role as the leading source of information necessary for the evaluation and selection of b-to-b technology products. Based on the increase in unique site visitors, the readers have spoken."
About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.
About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo¨, MacworldConference & Expo¨, DEMO¨, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.
Contact:
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
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