 PRESS RELEASE
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IDG's INFOWORLD SUPPORTS NEWSGATORÕS RSS SUBSCRIPTION SYNCHRONIZATION SYSTEM WITH TARGETED CONTENT
InfoWorld Continues to Lead in Providing Cutting-Edge Content and Advertising Opportunities Using RSS
San Francisco, California, February 2, 2004 - Today, InfoWorld.com announced support for NewsGator Online Services, a powerful set of tools that allows users to search for RSS content they want, including exclusive subscriber-only content, and read this content via the Web, POP clients, and mobile devices. Using this unique platform, InfoWorld content and select partner offers can be distributed on multiple devices, as selected by the user.
InfoWorld is an innovator among RSS (rich site summary) content providers, offering direct access to unique feeds including InfoWorld Test Center reviews and topics including application development, networking, security, and telecommunications. InfoWorld also features Weblog content via RSS from industry experts including Chad Dickerson, Ed Foster, Bob Lewis, Jon Udell, and Tom Yager.
InfoWorld's sharp focus on the evaluation and selection of information technologies has driven high levels of reader interaction as well as advertiser demand to connect with this influential audience. In November 2003, InfoWorld was among the first RSS content providers to integrate in-line text advertising within the content feed.
"RSS has changed how technology buyers find information helpful to their purchase decisions," said Matt McAlister, vice president and general manager of InfoWorld.com. "By freeing RSS from the desktop, NewsGatorÕs cutting edge platform provides users with tools needed to cut through the clutter of the Web. Now they can search, organize, and collect information relevant to their job wherever they are. Look for future RSS content partnerships and innovation from InfoWorld.com."
"We are very excited to have InfoWorld as a Premium Content launch partner," said Greg Reinacker, President of NewsGator Technologies. "Licensing InfoWorldÕs award-winning content as multiple premium content feeds answers a popular request from our customers, and will help drive further adoption of syndication and aggregation technology."
About InfoWorld Media Group
For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. For more information, visit http://www.infoworld.com.
About IDG
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & ExpoR, Macworld Conference & ExpoR, COMNETR Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
About NewsGator Technologies
NewsGator Technologies is a division of Reinacker & Associates, Inc., a consulting firm based in Denver, Colorado. The flagship product NewsGator for Outlook is a news aggregator that runs in Microsoft Outlook, which allows users to subscribe to syndicated RSS news feeds to be delivered directly into their Microsoft Outlook and Exchange server folders. NewsGator Online Services provides content aggregation tools and services, allowing users to find the content they need, and read it wherever they are. NewsGator Technologies offers solutions for both consumers and corporate clients. For more information, visit us on the web at www.newsgator.com.
Contact
Paul Calento
Vice President of Marketing
InfoWorld Media Group
415-978-3212
paul_calento@infoworld.com
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