|
Congratulations! To help you promote your win, InfoWorld has supplied PR information, usage guidelines and reprint details. View the entire article online.
InfoWorld Logo Usage & Guidelines
The InfoWorld Green 15 brand is a valuable asset that InfoWorld Media Group needs to protect. We ask that you help us by properly using the logo in accordance with our guidelines listed below. Accordingly, we ask that your business partners, customers, and other third parties adhere to the guidelines listed below.
Parties given permission to use the InfoWorld Green 15 logotype must adhere to the following rules:
- The logotype may not be altered in any manner, including size, proportions, colors, elements, type, or in any other respect. You may not animate, morph, or otherwise distort its perspective or dimensional appearance.
- The logotype may not be combined with any other graphic or textural elements and may not be used as a design element of any other logo or trademark.
- The logotype must be separated from your company name and product names by the space of one logo width or one inch, whichever is greatest.
PR OPPORTUNITIES
InfoWorld is committed to providing InfoWorld Green 15 honorees with the highest level of marketing support. We encourage you to issue press releases announcing your inclusion on the InfoWorld Green 15 list. Issuing a press release enables your company to capitalize on the prestige of the InfoWorld Green 15 feature and may generate increased awareness of your company, its dedicated HR organization, and its talented IT staff.
Please read the following guidelines carefully before preparing a press release that references InfoWorld and the InfoWorld Green 15 rankings. (A sample press release is included for your reference) InfoWorld will prepare and distribute a press release to announce the InfoWorld Green 15 feature on April 22, 2008. All other press releases should be drafted and issued by your company following this announcement.
Obtaining a Quote from InfoWorld
If your company wishes to include a quote attributed to an InfoWorld spokesperson, please use the following quote to reinforce InfoWorld Green 15 key messages. Modified versions of this quote are subject to approval from InfoWorld. All quotes should be attributed to Ted Samson, Senior Analyst, InfoWorld.
"Many organizations worldwide are struggling with high energy costs, as well as limited space and power to meet their computing needs. They're also feeling pressure from investors, legislators, customers, and from within to cut waste, reduce their carbon footprint, and be better environmental stewards. The InfoWorld Green 15 winners clear demonstrate how sustainable technology initiatives can be complementary -- even instrumental -- to achieving business goals."
REFERENCES TO INFOWORLD AND THE INFOWORLD GREEN 15 AWARDS
All communications involving InfoWorld and the InfoWorld Green 15 Awards must be consistent with the style and content listed below:
- The full feature name is the InfoWorld Green 15 Awards
- InfoWorld is always one word, and the "w" is capitalized.
- On first reference, list the publication as "IDG's InfoWorld". InfoWorld as a stand-alone name may be used after the first reference.
- The InfoWorld Green 15 feature will appear online on April 22, 2008 at http://www.infoworld.com/archives/t.jsp?N=s&V=98690
- If a subsidiary of an organization is included in the rankings, press releases or marketing material should specify that the unit -- not the parent organization -- received the award. If the parent unit is cited, the name of the subsidiary unit should be more prominent in placement, size, and
usage than that of the parent unit.
The following approved InfoWorld corporate boilerplate and short InfoWorld Green15 Awards description may be used, where appropriate, in press releases referencing inclusion in the Top Green-IT Companies feature.
APPROVAL PROCESS
All releases must be sent to InfoWorld for review and approval prior to distribution. Please note that approval for press releases can ONLY be granted by InfoWorld.
Please send a draft of your release to Tim Allik for review, and allow 24 hours for written approval. When sending your release for approval, please include your name, the selected company you are representing, e-mail address, phone number, description of your intent to make an announcement, and the planned distribution date of the release.
All costs associated with the writing, issuance, and distribution of press releases are the responsibility of the company issuing the release. Permission to issue announcements regarding the InfoWorld Green 15 Awards feature is made at the discretion of InfoWorld. InfoWorld reserves the right to deny selected companies the right to incorporate references to the InfoWorld Green15 Awards and/or InfoWorld in press releases and marketing material.
For more information contact:
Tim Allik
Topaz Partners
p: 781-404-2410
Contact Tim Allik
REPRINTS
If you would like to order electronic reprints of the article, please contact Reprint Management Services at (717) 399-1900 or by e-mail at infoworld@reprintbuyer.com. All material appearing on InfoWorld.com is copyrighted by International Data Group and cannot be reused without permission.
For more details on reprints, permission and licensing, please go here.
|
|
|
|
Companies around the world have embraced green technology to drive projects and develop products aimed at boosting energy efficiency, trimming waste, and reducing or eliminating the use or the production of harmful substances. The InfoWorld Green 15 awards recognize the 15 most innovative IT initiatives
that fall under this umbrella of sustainability.
|
|